Known for its multi-functional and signature Instant Pot®, which combines up to 10 different appliances into a single product, Instant Brands has experienced tremendous growth and become a leading brand in the small kitchen appliance industry as it expands its customer base and diversifies its lineup of products, including its cooking blenders, multicookers, sous vide immersion circulators and related accessories.
Instant Brands
Founded in 2009 and headquartered in Ottawa, Ontario, Instant Brands™ specializes in designing and marketing innovative small kitchen appliances for busy home cooks who live a health-conscious and eco-friendly lifestyle.
The Solution
Drop and Instant Brands joined forces to create a new software solution, the Instant Pot app, to further simplify home cooking for millions of users.
The app utilizes the Drop Kitchen OS platform’s features for guided cooking, recipe transformation and content management, as well as its Enterprise-grade security and infrastructure.
“As an innovative brand, we are dedicated to improving the culinary experience for home cooks and our collaboration with Drop is a testament to our continued commitment to enhance our products and deliver added functionality to our loyal and passionate fan base.”
Dr. Robert WangFounder and Chief Innovation Officer of Instant Brands Inc™
Brand Profile
