Instant Brands

Founded in 2009 and headquartered in Ottawa, Ontario, Instant Brands™ specializes in designing and marketing innovative small kitchen appliances for busy home cooks who live a health-conscious and eco-friendly lifestyle.

Known for its multi-functional and signature Instant Pot®, which combines up to 10 different appliances into a single product, Instant Brands has experienced tremendous growth and become a leading brand in the small kitchen appliance industry as it expands its customer base and diversifies its lineup of products, including its cooking blenders, multicookers, sous vide immersion circulators and related accessories.

The Solution

Drop and Instant Brands joined forces to create a new software solution, the Instant Pot app, to further simplify home cooking for millions of users. 

The app utilizes the Drop Kitchen OS platform’s features for guided cooking, recipe transformation and content management, as well as its Enterprise-grade security and infrastructure.

“As an innovative brand, we are dedicated to improving the culinary experience for home cooks and our collaboration with Drop is a testament to our continued commitment to enhance our products and deliver added functionality to our loyal and passionate fan base.”

Dr. Robert WangFounder and Chief Innovation Officer of Instant Brands Inc™
Brand Profile
Instant Brands logotype

Partner Since: December 2019
Scope: Software and recipe technology solutions for Instant Pot®, Instant™ Vortex™ Air Fryer Oven and Instant™ Ace™ Blender.

Partnership Assets

An Instant Pot filled with fluffy cooked rice.
An Instant Brands Sous Vide surrounded by cooked meats.
An Instant Brands Air Fryer Oven surrounded by a variety of cooked food.
An Instant Pot surrounded by a variety of food.
An Instant Brands Instant Ace Plus Blendersurrounded by bowls of cooked food and sauces, with wooden chopping boards.
An Instant Pot, and Instant Pot Glazed Ribs on a wooden board.