Instant Brands

Instant Brands designs, manufactures and markets a global portfolio of innovative and iconic consumer lifestyle brands: Instant®, Pyrex®, Corelle®, Corningware®, Snapware®, Chicago Cutlery® and Visions.®

With people-first and purpose-driven solutions in mind, Instant Brands is reimagining how people live, eat, connect, and play inside the home—and in the spaces where people gather. The Cornell Capital-backed company is headquartered in Downers Grove, Ill., and employs more than 2,400 people across four continents.

The Solution

Drop and Instant Brands joined forces to create a new software solution, the Instant Pot app, to further simplify home cooking for millions of users. 

The app utilizes the Drop Kitchen OS platform’s features for guided cooking, recipe transformation and content management, as well as its Enterprise-grade security and infrastructure.

“As an innovative brand, we are dedicated to improving the culinary experience for home cooks and our collaboration with Drop is a testament to our continued commitment to enhance our products and deliver added functionality to our loyal and passionate fan base.”

Dr. Robert WangFounder and Chief Innovation Officer of Instant Brands Inc™
Brand Profile
Instant Brands logotype

Partner Since: December 2019
Scope: Software and recipe technology solutions for Instant Pot®, Instant™ Vortex™ Air Fryer Oven and Instant™ Ace™ Blender.

Partnership Assets

An Instant Pot filled with fluffy cooked rice.
An Instant Brands Sous Vide surrounded by cooked meats.
An Instant Brands Air Fryer Oven surrounded by a variety of cooked food.
An Instant Pot surrounded by a variety of food.
An Instant Brands Instant Ace Plus Blendersurrounded by bowls of cooked food and sauces, with wooden chopping boards.
An Instant Pot, and Instant Pot Glazed Ribs on a wooden board.